As part of my work with Scout, I directed an Instagram ad campaign for Rooted Living, a sustainable granola company with a growing following. The goal was to create a fast-paced, engaging spot that spoke to multiple audiences, from the eco-conscious snackers to the always-on-the-go students. I assembled a talented team, collaborating with videographers and editors Krista Brochu and Luke Medalla to bring the vision to life. The main challenge was balancing storytelling with versatility: we needed to highlight the product’s unique selling points, like sustainability, taste, and lifestyle fit, while keeping the content digestible for social media.